Greenlight Financial Technology
In the fall of 2014 the founder of Greenlight asked me to start a company to help parents raise financially smart children. There were three of us. Zero dollars. No product.
By 2020 we’d built a company valued at $2.5 billion (a bit less these days :D). By 2022 we had 500 employees and 6M users.
We built a product people love
(6m+ users, 480k reviews, 4.8 stars)
We focused on our users’ needs and delivered a product people are passionate about.
Kids love Greenlight. Parents love greenlight. Partners love Greenlight.
Some complicated stuff, but users never know it. They’re just happy.
We faced persistent technical, business, legal, and partner complexities. Solving tough problems is the fun part of this job.
How about building an investment product for kids with parental oversight, as robust as any adult investment product on the market?
Or deciding this investment product was so good we would offer it to parents BUT ALSO add an automated investing feature AND launch a parent credit card THAT WOULD automatically invest your cash back rewards. And launch it all at the same time :D
Want a more detailed look at all things Greenlight? Have a peek at our marketing site and you’ll get a good feel for the breadth and depth of capabilities our product delivered, and my team and I designed.